Five Questions to Help You Find Your Narrative
What is a corporate narrative? It’s your North Star, the “what” and “why” of what you do and how you help others. It’s the story that tells your raison d'être, and shares what makes your people, your mindset, and your vision special.
Once you have a strong corporate narrative in place, you can use that language to fuel all your content, from corporate blogs, to social media, to web copy, to bylines in industry publications. You can’t expect your audience to understand who you are until you understand it yourself.
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It's Not About You: Creating Content Your Customers Care About
You want to establish trust and credibility with your potential customers - whether that's investors, physicians, hospitals and health systems, payers, or patients. You want visibility for your leadership team. You want the media to be excited about the product or solution you offer.
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The key to building awareness, establishing credibility, getting media or investor attention, and being respected in your space boils down to one thing: stop talking about you and start talking about them.
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What are your target audience's pain points? Challenges? What's their current mindset? What do they want and need? Once you can answer these questions, you can create content that shows your audience you hear them, you see them, and you can help.
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Here are the three steps to help you get there...
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Proudly Partnering with Advocacy Groups and Nonprofits
Patient advocacy organizations and healthcare nonprofits are such an important part of the healthcare industry. Patient voices should not be an afterthought. That’s why ReadHealthy Communications, LLC is proud to offer a discounted rate to advocacy organizations and other nonprofit groups.
ReadHealthy Communications is a woman-owned, disability-owned business. When we say DE&I and advocacy are "in our DNA," it's not just a figure of speech.
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Learn more about our work with advocacy groups...
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ReadHealthy Communications Fact Sheet
ReadHealthy Communications is a PR, communications, and storytelling firm serving
healthcare and life sciences companies and others in the industry.
We offer big-agency expertise with small agency love and personal, executive-level attention. Every day.
And we stand by our values: curiosity, creativity, and authenticity.
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View fact sheet...